1The Problem
Ayesha had applied to more than thirty roles and heard nothing back. Her resume looked fine to a human, but it was built in a two-column template with text boxes, icons and a photo — the kind of file an Applicant Tracking System reads as scrambled text. On top of that, her bullet points described duties ('responsible for handling customer queries') rather than results, so even a recruiter who did read it had nothing to grab onto.
2How I Solved It
I rewrote the document from a blank page. First, structure: single column, standard section headings, real text instead of graphics, and a font set that parses cleanly in every ATS. Then, content: I interviewed her about each role and converted duties into outcomes with numbers wherever we could honestly find them. I wrote a four-line summary at the top that states the exact role she is targeting, so a recruiter knows in five seconds who she is. Her skills section was rebuilt to mirror the vocabulary used in the job ads she was applying to, which is what keyword matching actually scores. I also delivered a clean editable version so she can tailor it per application without breaking the formatting.